Montreal-based Heyday announced today that it has raised $6.5 million Canadian ($5.1 million in US dollars) in additional seed funding. Co-founder and CEO Steve Desjarlais told me that the startup's goal is to allow retailers to support more automation and more personalization in their online customer interactions, while co-founder and CMO Etienne Merineau described it as an "all-in-one unified customer messaging platform." It then uses artificial intelligence to determine whether it's a customer service or sales-related interaction, and it automates basic responses when possible.
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